Digital Marketing Executive

Locations | Head Office, South Normanton, Derbyshire
Salary | Negotiable

Experience/Skills Required

  • Passionate, digital marketer with a keen eye interpreting analytics into actions
  • Experience of working/studying with Google AdWords, Bing etc.
  • Degree in Digital Marketing or similar is essential
  • Passionate about remaining at the forefront of digital marketing trends & technologies

About Midlands Asset Finance

At Midlands Asset Finance, we like to do things differently.

Our ‘appetite for yes’ runs right through our business. It isn’t just a slogan, it’s a company ethos that represents everything we do

Everyone who works here has it and carries it through to the businesses we work with to deliver an unparalleled service.

We’re looking to expand our marketing team with a Digital Marketing Executive who will make a key contribution to the achievement of our long-term ambitions.

We want someone who has a fresh outlook to marketing, particularly online, and someone that can bring something new to the table.

This is an exciting opportunity to work in a fast-paced business where you can add significant value and really make a difference working with an amazing team of people who really push the boundaries to deliver an outstanding service to our customers.

Purpose of Role

The main purpose of this role is to support the Head of Marketing with any digital marketing and branding activity for Midlands Asset Finance.

The core elements will be to coordinate all aspects of digital marketing in order to communicate marketing messages and campaigns that will drive enquiries, leads, income generation and profitability.

Key Responsibilities and Accountabilities:

  • PPC & GOOGLE ADWORDS
    • Directly manage our PPC campaigns through Google AdWords/Microsoft Advertising and advise on best strategies to achieve target ROI
  • SEARCH ENGINE OPTIMISATION (SEO)

    • Working with the Head of Marketing to support search engine optimisation through keyword usage and analysing results to create ongoing content strategies.
    • Measuring ROI and analysing data in-depth to drive sales and evaluation of activity.
  • WEBSITE CONTENT
    • Assist with planning & creation of content and implement meaningful and relevant online content for any related websites.
    • Working on our WCMS to edit and enhance websites
  • SOCIAL MEDIA
    • Assist in managing all relevant social media accounts such as LinkedIn, Facebook, Twitter, YouTube etc.
  • MARKET RESEARCH & OTHER DIGITAL MEDIA
    • Lead on other digital activity and keep abreast of all relevant forums and PR opportunities. Support the Head of Marketing with market research monitoring and analysing market trends, studying competitor’s products and services to understand our customer habits.

To Apply

Please email your CV, in confidence, to matthayes@midlandsassetfinance.co.uk or call 0115 958 6872 for further details.

We’ve been busy collecting numerous industry accolades which we’ve earned in recognition of the service we are providing and the reputation we have very carefully built.

Join this vibrant team and help us collect a few more awards along the way!

Sue Chapman

Sue Chapman
Managing Director

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