Digital Marketing Executive
South Normanton, Derbyshire
Salary: £15-19k, dependent on experience
At Midlands Asset Finance, we like to do things differently.
Our ‘appetite for yes’ runs right through our business. It isn’t just a slogan, it’s a company ethos that represents everything we do.
Everyone who works here has it and carries it through to the businesses we work with to deliver an unparalleled service.
We’re looking to expand our marketing team with a Digital Marketing Executive who will make a key contribution to the achievement of our long-term ambitions.
We want someone who has a fresh outlook to marketing, particularly online, and someone that is able to bring something new to the table.
This is an exciting opportunity to work in a fast-paced business where you can add significant value and really make a difference, working with an amazing team of people who really push the boundaries to deliver an outstanding service to our customers.
The main purpose of the role is to support the Head of Marketing with any digital marketing and branding activity for Midlands Asset Finance.
The core elements will be to coordinate all aspects of digital marketing in order to communicate marketing messages and campaigns that will drive enquiries, leads, income generation and profitability.
Key Responsibilities and Accountabilities
• SEARCH ENGINE OPTIMISATION (SEO)
o Support search engine optimisation through keyword usage and analysis of AdWords/PPC campaigns with the aim of developing inbound leads through our website.
o Measuring ROI and analysing data in-depth to drive sales and evaluation of activity.
o To plan, coordinate and execute email marketing activity in order to cascade key business offerings and messages that will navigate customers to our website or to contact us.
• WEBSITE CONTENT
o Assist with planning & creation of content and implement meaningful and relevant online content for any related websites.
o Create and design engaging marketing collateral or campaigns using all variations of Adobe Suite.
• SOCIAL MEDIA
o Manage all relevant social media accounts such as LinkedIn, Facebook, Twitter, YouTube etc.
• MARKET RESEARCH & OTHER DIGITAL MEDIA
o Lead on other digital activity and keep abreast of all relevant forums and PR opportunities. Support the Head of Marketing with market research monitoring and analysing market trends, studying competitor’s products and services to understand our customer habits.
• OFFLINE MARKETING
o Assist with any offline marketing activity such as copyrighting, drafting campaigns, direct mail shots, packaging, market research, support at events etc.
About You – Our Ideal Person
• Passionate, digital marketer with a keen eye interpreting analytics into actions
• Experience of working/studying with Google AdWords, Bing etc.
• Degree in Digital Marketing or similar is essential
• Skills in Adobe suite (Photoshop/InDesign/Illustrator) desired but not essential
• Passionate about remaining at the forefront of digital marketing trends & technologies
Please send your full CV and a cover letter which demonstrates your suitability for the role to Matthew Hayes by email at firstname.lastname@example.org or by post to Matthew Hayes, Head of Marketing, Midlands Asset Finance Ltd, 22-24 Maisies Way, The Village, South Normanton, Derbyshire, DE55 2DS.